Tap in and Datamine Business & Social Networking Sites
A new emerging trend in fund raising is using social and business networking sites to connect and engage with contributors.
Your alumni are using Linkedin and Facebook to build a network of people they can do business with and to help them find jobs. You have a unique opportunity to learn more about your alumni and who they are connected to by participating at these sites.
While on social and business networking sites, your alumni are updating current and past employers, college information, titles, where they live, industry news, photos and more! You can use this information to craft a more customized “ask”, or use it to invite prospects and contributors from the same area, industry, graduation year, or title to networking and relationship building events.
These sites are growing at phenomenal rates and are frequently being used by your contributors.
-
Facebook is a social networking site with nearly 200 million users
-
Linkedin is a business networking site that is approaching 35 million users
-
Zoominfo has 44 million records with 50% of them containing email addresses and vast amounts of information they automatically pick up on the web about your alumni
This Webinar is more of a Workshop. We'll go into each of the above sites and show you how to use them to:
- Find new prospects
- Create groups to bring your supporters together
- Join groups to introduce you message to prospective contributors
- Survey community members to obtain feedback and advice
- Effortlessly, communicate with, engage and nurture relationships
- Use social networking techniques to reach your contributors friends
- Recognize contributors participation and volunteer work
Plus we'll discuss how you can use these sites to create viral marketing campaigns to spread your message rapidly through your contributors' network of friends, classmates and colleagues. These sites, and others like them have an extraordinary number of college alumni using them.
In fact 83 percent of the last 5 graduation classes are registered users of Facebook!You need to be where your contributors are!
You need to understand how to use these sites to find new prospects and connect and engage with them. You also need to know how to use these sites to continue to build relationships with your existing contributors.
By attending this session, you will ALSO learn the tricks and techniques to use social and business networking sites to advance your career.
Plus we’ll show you how you can be an asset to prospects and contributors by:
• Helping them expand their professional network
• Finding solutions to their business problems
Date: Monday, May 11th 2:00 - 3:30 EST
Where: On the phone and via web
How: We'll send participation information
Why: You need to find new prospects!
Cost: Only $295
REGISTER for Webinar HERE
Presenter
Don Philabaum Author of Alumni Online Engagement, Internet Dough. Don was one of the early pioneers of social media and online communities. A previous firm he founded in 1995 created 300 private, password protected online communities for organizations around the globe. According to Don, "Technology is cheap, abundant and easy to adopt. The hard part is determining which technology to use and how to strategically employ it. Don works with organizations to help them figure out how to better serve their constituents and reach their goals using social media and Internet strategies.