Webinar introduction
Facebook advertising today is probably the least understood, but greatest emerging opportunity for organizations like yours to develop your brand, offer products and services, reach prospective students and gather data. Executed effectively, your Facebook advertising strategy will increase the number of applicants and admits from around the world!
Why you need to advertise on Facebook!
Nonprofits, educational institutions, organizations and large to small businesses have a unique opportunity to reach 400 million users who spend an average of 53 minutes online per day for for as little as 12 cents per 1,000 exposures.
If you haven’t been paying attention, Facebook participation has literally exploded in the past 12 months. In just the last 12 months, the:
- 25-34 age group grew by 15,000,000 and now total 26,000,000
- 35-54 age group grew by 23,000,000 and now total 30,000,000
- 55+ age group grew by 9,000,000 and now total 10,000,000
The 25+ age group now represents nearly 65% of all Facebook users.
Facebook provides you 10 ways to reach this audience. You can target your audience by, location, age, sex, keywords, school/college affiliation, work, relationship, interests and language.
Who’s advertising today?
Here are just a few examples of how organizations are using Facebook advertising:
- Nonprofits, annual giving and develop offices are promoting annual giving and capital campaign opportunities and results
- Colleges are reaching prospective students and their parents
- B2C companies are reaching a new customer base
- Human Resources are advertising new positions
- B2B companies are building their brands and expanding relationships
What you will learn!
In order to help you walk away with information you can use the very next day, this webinar will be a combination of power point slides to drive across important fundamental points and strategies and live data mining on Facebook. (When you register, we’ll send you an email asking you to share what kind of prospects you want to reach and will do our best to include this in our demonstration)
You’ll master an understanding of how you can use:
- Social recommendation ads to increase response rates
- Headlines and photos that consistently drive clicks
- Powerful keyword targeting techniques to increase results
- Multiple campaigns to determine the most effective ad
- Facebook’s advertising results and stats to evaluate your effectiveness
Plus, you’ll learn proven techniques to:
- Target local, regional and international prospects
- Build campaigns to reach Spanish audiences
- Tie your campaigns into your Facebook Fan page
- How to reach your targeted audience for the LOWEST cost
And we’ll share with you case studies of organizations – new to Facebook advertising - that had fabulous results! You’ll hear firsthand the issues they faced, how they overcame them and recommendations for advertisers like you.
Summary
You don’t need a PHD to advertise on Facebook, but you do need to have a basic understanding of the opportunities, risks and best practices. The information you will learn from this Webinar will help you increase leads, contributions/revenue, participation and more.
Al Kuenn
Site Pro Specialties founder, Al Kuenn, has been successfully managing online advertising campaigns since 2001. He is considered by many to be a PPC Guru and an AdWords Expert. In addition to being a certified Google Advertising Professional, Al is an experienced Bing PPC Campaign manager, and is also successfully managing a number of Facebook advertising campaigns. In fact, Site Pro Specialties is proud to be a Facebook Beta Test partner. Mr. Kuenn is a PMI Certified Project Manager and has a Marketing Degree from the University of Toledo. Al has been successfully working in the Information Technology business since 1985.
Who should attend?
- College - Admissions, Alumni/Annual Giving/Development
- Nonprofit professionals
- HR managers
- Small Business owners
- Sales, Marketing and Public Relations
- Membership Orgs - Museums, Associations, Chambers