WEBINAR INTRODUCTION
This Webinar will look at:
- HR Best practices & case studies
- How to train and educate employess on Social Media use
- How to develop a Social Media Orientation program
WHY YOUR Employees need Social Media Training
In less than 3 years, Facebook has rocketed to over 400 million users that spend an average of 55 minutes a day on Facebook. The largest growing age group 35-54 grew from 6 million users a year ago to over 30 million users today.
On top of that millions of businesses and organizations are adopting Facebook Fan pages, Twitter accounts and YouTube channels in their customer service, sales/marketing and public relations department.
Regardless of the corporate policy, Facebook and Social Media are becoming powerful business tools.
- Sales people are learning more about their leads and building relationship
- Customer service departments are getting a heads up on issues and using customers to solve issues
- Product development is gaining valuable input on enhancements and new product development
- Research can do polls, surveys and on demand focus groups using video, audio and photos
You need to bring your IT, management and thought leaders in your company up to speed to gain a better understanding of not only the possibilities but the risks of:
- Blocking access
- Developing onerous policies and
- Ignoring the positive influences it has on all departments and functions.
PROGRAM HIGHLIGHTS
1) Best Practices, Case Studies
You need to see to believe! You will take away examples on how B2C and B2B companies are already successfully using Facebook & Social Media to reach their goals. We’ll look at how your customer service, product development, HR, sales, marketing and public relations could be using Social Media in the next 6 months.
2) Training & Educational Focus
Your employees need to understand how positive and negative Social Media can be for them and your firm. A comment they make on or off the job may negatively affect your relationship with customers or peers. You can help protect them from making career ending mistakes.
3) Social Media Orientation
Sooner or later, you will need to have a formal orientation program that will show your employees how to participate in Social Media. We'll review the critical elements you need to include in your orientation. Attendees will receive a copy of our Social Media Media Orientation guide that will help you outline your SMO program.
SUMMARY
It took the New York Times 168 years to reach 1 million subscribers. It took YouTube 2 years to reach 100 million users, Facebook 6 years to reach 400 million users and Twitter just 2 years to reach 75 million users.
Each of these is becoming an important marketing and customer engagement Channel. The more actively your company evaluates the challenges and opportunities the greater chance you will keep ahead of your customers’ expectations and your competitors’ ignorance!
Training and educating your employees how to participate is the first step!
When: Tuesday, March 30th 2:00 – 3:00 PM EST
Where: On the web and via phone
How: We'll email you an invite
Why: You need an evolving Social Media HR Policy
Cost: Only $195 (includes books, white papers)
Don Philabaum
Don is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numberous white papers including "Facebook for the Executive Suite". Over 2,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies.
The first five registered will receive a one hour Facebook strategy consultation
Resources
- PDF of Power Point Presentation
- PDF of the book, Engage Customers Online (97 Internet Strategies)
- White paper - Recruiting is Dead
- White paper - Facebook for the Executive Suite
- Guide - Social Media Orientation Guide