Develop a Capital Campaign & Annual Giving Internet Strategy!
Build Relationships, Communicate, Engage and Inform Your Supporters
Capital campaigns are effective in building excitement about your organizations needs and goals to friends and supporters. As you know, they require a great deal of planning, strategy and hard work! A critical element of capital campaigns is communicating the vision and progress.
By developing an Internet strategy and integrating it into your overall capital campaign strategy you will not only increase contributions, but you will engage and involve more supporters and you will be able to recognize more people for their efforts. More importantly, when properly employed, Internet strategies can help you continue to build excitement and buzz throughout the campaign.
This Webinar will give you the information you need to take advantage of proven Internet strategies and techniques.
You'll learn how your Internet strategy can better:
- Communicate your core message.
- Keep everyone informed.
- Engage non contributors.
- Continue to build excitement.
- Recognize contributors.
- Help you find new prospects!
The Webinar will also show you how to use social media and Web 2.0 tools to meet alumni where they are at - ONLINE. We'll show you how to move beyond offering a “brochure ware” website with innovative uses of blogs, video, audio, podcast, RSS feeds and more. This Webinar will NOT focus on the technical aspects of these tools, but on the strategic applications to help you get your message out!
You will also have a chance to see dozens of campaign websites.
We'll show you:
- 10 critical elements your capital campaign website MUST have.
- Common mistakes to avoid.
- Ideas you should emulate.
You'll walk away with MANY best practices you can adopt, like how to incorporate Facebook, Linkedin and Twitter in your strategy!
Plus we'll look at proven techniques to use:
- Streaming video
- Audio testimonials
- Search Engine Marketing & Search Engine Optimization
- Webinars
- Real time Video Chat
We've conducted a great deal of research to bring this all together for you and your team. You'll receive a vast amount of information that would have taken your team weeks to compile or would have costs thousands of dollars to have consultants provide.
You'll quickly see that billion dollar campaigns do not have a lock on creative ideas to use the Internet to engage, communicate and increase contributions. We found dozens of small campaign websites with great ideas you'll want to adopt. Combine all these ideas and you'll end up with a campaign site that not only reflects the quality and brand you have carefully nurtured, but one you'll be proud of too!
Get the information you need!
Join us for a discussion on how all of your advancement office can use these and other tools to communicate, engage and help you reach your goals. If you are planning a capital campaign or are already in one, this Webinar is for YOU! You can use these ideas and concepts in your annual giving programs too!
You will be able to take this knowledge and the expertise you develop and apply it to any campaign you have a role in.
Click Here to ORDER this Webinar
Return to Registration Page
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Don Philabaum is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numberous white papers including "Facebook for the Executive Suite". Over 2,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies. |
Don Philabaum
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Diana has been helping organizations develop Internet strategies since the MySpace/Facebook generation were in grade school. As early as 1998 Diana was introducing online communities and Internet strategies to high schools and colleges around the world. Diana has been a featured speaker in dozens of Webinars focused on helping organizations develop social media, Facebook and Internet strategies. |
Diana Horger
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Plus you will also receive:
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- A list of capital campaign websites (with links)
- PDF of the Power Point
- Copy of the book, Alumni Online Engagement
- AND, the first 5 registered users will receive a one hour consultation and review of their campaign website
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Who should attend?
- Advancement professionals
- Board members involved in capital campaigns
- Annual giving professionals
Questions? Call 800-805-9413 or
Email phyllis@internetstrategiesgroup.com
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Click here to Register for 5 Webinars!