5 Facebook ISSUES – Your Department Faces
Class Pages, Friending, Unofficial Pages, Negative Comments, Page Ownership
Facebook is becoming a fantastic tool to engage prospective students. But, along with new ideas come new issues.
This Webinar will focus on the following issues that admission professionals are wrestling with:
- Should you allow your current students to friend prospective students?
- Should you create one Facebook Profile page for the university, one for the admissions office or one for each incoming class? (And - if you create one for each incoming class, what happens to it?)
- How do you handle unofficial class pages? (created by incoming students)
- How do you handle negative comments placed on your Facebook profile page?
- What happens when the student that creates your Facebook Profile Page graduates? (They are the primary owner of the page!)
Until you start building a strategy around your Facebook pages, these issues really don’t hit anyones radar, but as you get more participation and activities, they start to loom larger than life!
Our surveys are indicating a mixed reaction to the first question.
Some colleges do not want their students using their personal profile to friend prospective students; others don’t seem to mind or haven’t given it much thought. In other cases, student workers don't want to add "unknown" prospective students to their personal Facebook profile. We'll talk about some options for everyone!
The second issue is a growing one.
Many colleges start out with one Facebook page but have no clear strategy or overall goal. Will it support existing marketing? Will it be used by alumni, students and prospective students? What tends to happen is - if there is no plan, students, prospective students, companies and departments - make their own plan. This is a good time to begin thinking about the overall strategy.
The third issue was huge a year ago!
Admission offices found out commercial companies and incoming freshman were creating their own class pages. They owned them and facilitated them. You know the saying, “No strategy is a strategy!” There are ways to minimize this issue and we’ll talk about them.
The fourth question about negative comments is a bigger issue for some colleges.
While pundits will suggest to just ignore them, others are saying “bring em on” because the “wisdom of the crowds” – your loyal fans – will drown them out, if not drive them out! It’s a good time to establish your overall strategy here. We'll also share new software that can catch specific words and phrases if your board or administration is interested in keeping out marketers and negative comments.
The fifth question is one that could have negative results in the future.
If you have a student or employee create your Admissions Public Profile page, they are the principal owner of the page with the right to do whatever they want with it. If they don't leave on good terms- they can do whatever they want with it. Join our discussion and lets talk about alternatives.
In our Webinar, we’ll also review:
· New privacy settings and possible solutions
· Using Lists to organize prospective students in your student workers profile page
· Creating pseudonym Profiles that your student workers use to friend prospective students
And much more.
The one thing - these 5 issues are not going to go away!
Spend some time with us to pick up ideas that will drive your strategy.
Participation is limited to keep an open discussion and dialogue.
We'd like to talk with you PRIOR to the Webinar to learn about what your issues are and what solutions you are implementing to solve these. If you are interested, we'll call on you during the Webinar to share your ideas!
To get in on the discussion. Register today!
When: February 9th 3 PM – 4 PM EST
Where: On the web and via phone
Why: You need to resolve some Facebook issues
Cost: $245 Save $50 by being among the first 20 to register! Now Only $195
Don Philabaum
Don is one of the early pioneers in building online community. Don founded a company in 1995 that built over 300 alumni online communities that connected and engaged millions of alumni worldwide. Don is the author of "Internet Dough", "Engage Customers Online", "Alumni Online Engagement", "Create a NET-Centered College Campus" and numberous white papers including "Facebook for the Executive Suite". Over 2,000 people have attended webinars where he presented the latest Linkedin & Facebook strategies.
Jeff Wallace
Jeff was one of the early pioneers in online communities. In 1998 he was working with organizations around the world to help them develop successful online communities designed to increase their customer base, engage customers and keep them coming back. He is also a trained and experienced public relations, business management professionals, with a passion for photography. He is constantly thinking outside the box to find innovative ways organizations can reach their goals using social media and Internet strategies.
? Call 800-805-9413